Ella & Jo Made for Family. Inspired by Adventure.

At Ella & Jo, we create proudly South African clothing for
every stage of life, from babies and kids to adults. Rooted in the warmth of
homemade care, our pieces are thoughtfully made for comfort, quality, and
everyday living. Whether it’s a baby’s first outfit, a child’s day of play, or
a favourite piece worn through life’s simple moments, we want our clothing to
feel personal, familiar, and made with love. Designed to be worn often, loved
deeply, and remembered fondly, Ella & Jo is here to be part of every
journey through life.

Frequently asked questions

Find answers to common questions about our products and services

We offer a 30-day return policy on all unworn items with original tags attached. Simply contact our customer service team to initiate a return.

Standard shipping typically takes 5-7 business days. Express shipping options are available at checkout for faster delivery.

Yes, we ship to most countries worldwide. International shipping times vary by destination, typically 10-21 business days.

Once your order ships, you'll receive a tracking number via email. You can use this to track your package on our website or the carrier's site.

We accept all major credit cards, PayPal, Apple Pay, and Google Pay for your convenience.

Yes, all our products are proudly made in Cape Town using locally sourced materials wherever possible.

We recommend hand washing in cold water and laying flat to dry. Avoid wringing or twisting the fabric to maintain its shape.

Yes, gift wrapping is available for a small additional fee at checkout. We'll include a personalized message card if you'd like.

We offer sizes from XS to XXL for adults and ages 2-12 for kids. Check our size guide on each product page for detailed measurements.

Orders can be modified or cancelled within 2 hours of placement. After that, please contact us and we'll do our best to help.

Stay informed

South Africa news

2026/08/25

South African Fashion Is Having a Moment

South African fashion continues to prove that creativity, individuality and conscious style are more important than ever. From emerging local designers to a growing focus on sustainable fashion and independent brands, there is an exciting movement happening across the country. Fashion is becoming less about simply following trends and more about finding pieces that feel personal, versatile and uniquely yours. At Ella & Jo, we love seeing South Africans embrace their own sense of style. Whether you're dressing for a day in the city, a weekend away or simply want to feel confident in what you're wearing, the best trends are the ones that allow you to be yourself. With spring just around the corner, there has never been a better time to refresh your wardrobe, experiment with something new and support the creativity that makes South African fashion so exciting. New season. New energy. Your style, your way. Explore the latest arrivals from Ella & Jo.
black knit jersey
Kelsea Favorite

Black Knit Jersey

This piece represents everything we stand for—crafted locally in Cape Town with care, quality, and a commitment to timeless design.

Discover the story
Man wearing beige sweatshirt and matching joggers, South African fashion
Jarryd Favorite

Beige Brushed Fleece Tracksuit Set - Men's

A signature style that embodies our dedication to premium materials and local craftsmanship—this is where our story began.

Discover the story

Multimedia collage

Premium South African Apparel
Made in Cape Town
Quality Knitwear & Loungewear
Family Coordinated Pieces
Local Craftsmanship
Premium South African Apparel
Made in Cape Town
Quality Knitwear & Loungewear
Family Coordinated Pieces
Local Craftsmanship

Rooted in South Africa

Every piece we create is inspired by Cape Town made by skilled local hands, using locally sourced fabrics wherever possible, and with a real focus on quality and ethical craftsmanship.

We believe in creating clothing that you’ll love to wear, while staying true to the people and place behind it.

You matter to us, and so does our home.

Ethically crafted
Built to last
You matter

Crafted in Cape Town

Discover our premium collection of locally manufactured apparel, designed for everyday elegance.

Explore Collection

Behind Every Stitch

From premium fabric to family adventures, every Ella & Jo garment is crafted with care in South Africa.

✂️

Fabric Selection

Premium fabrics are carefully chosen for softness, comfort and durability.

📐

Precision Cutting

Every pattern is cut accurately to ensure a consistent fit and finish.

🧵

Skilled Sewing

Each garment is assembled with attention to detail and quality stitching.

🎨

Printing & Embroidery

Personalised designs are carefully applied to create something unique.

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Quality Inspection

Every item is checked before leaving our workshop.

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Packed With Care

Finished garments are prepared and sent ready for your family's next adventure.

Free shipping on orders over R1000
New arrivals now available
Shop our summer collection