Ella & Jo Kids - Online Baby & Kids Clothing Store – Ella and Jo

FREE SHIPPING FOR ORDERS OVER R1000

  • SPRING / SUMMER

  • ELLA & JO - KIDS ON THE GO

  • SPLASH WITH US

SPRING / SUMMER

GYPSY SET

ELLA & JO - KIDS ON THE GO

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SPLASH WITH US

SWIMSUITS SPF50+

AT E&J

We believe childhood should be celebrated in comfort, color, and quality. We design and handcraft clothing for newborns to 10-year-olds, using locally sourced and printed fabrics.

Every piece in our collection is made with love and attention to detail — from the tiniest baby rompers to playful outfits for growing kids. Our commitment to quality and sustainability means we choose natural, durable materials and work with local artisans to ensure every garment is both gentle on young skin and made to last.

Welcome to our world — where little ones grow in style, and everything is made with heart.

SLOWLY GETTING READY FOR SUMMER SPLASH FUN!

  • Sea Animal Swimsuit
    Sea Animals Swimsuit - Ella and Jo
    Regular price
    from R 420.00
    Sale price
    from R 420.00
    Regular price
    R 420.00
    Unit price
    per 
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  • Floral Swimsuit
    Floral Swimsuit - Ella and Jo
    Regular price
    from R 480.00
    Sale price
    from R 480.00
    Regular price
    R 480.00
    Unit price
    per 
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  • Light Blue Titanium Swimsuit
    Ice Blue Swimsuit - Ella and Jo
    Regular price
    from R 420.00
    Sale price
    from R 420.00
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    R 420.00
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    per 
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  • Swimsuit - Lightning Bolt
    Regular price
    from R 490.00
    Sale price
    from R 490.00
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    R 490.00
    Unit price
    per 
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  • Shark Swimsuit Long Sleeve
    Regular price
    R 529.00
    Sale price
    R 529.00
    Regular price
    R 529.00
    Unit price
    per 
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  • Turtle Swimsuit
    Regular price
    from R 510.00
    Sale price
    from R 510.00
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    per 
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  • Shark Two Piece Swimsuit
    Regular price
    from R 550.00
    Sale price
    from R 550.00
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    R 550.00
    Unit price
    per 
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  • Swimsuit - Dinosaur
    Regular price
    R 495.00
    Sale price
    R 495.00
    Regular price
    R 469.00
    Unit price
    per 
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  • Beach Towel - Lightning Bolt
    Regular price
    R 595.00
    Sale price
    R 595.00
    Regular price
    R 490.00
    Unit price
    per 
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  • Turtle Two Piece Swimsuit
    Regular price
    from R 529.00
    Sale price
    from R 529.00
    Regular price
    R 529.00
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    per 
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Light, breezy, and perfect for sunny days – our summer dresses keep little ones cool, comfortable, and effortlessly stylish.

  • Georgia Gingham Dress and Hat - Stone / Grey
    Georgia Gingham Dress and Hat - Ella and Jo
    Regular price
    R 345.00
    Sale price
    R 345.00
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    R 345.00
    Unit price
    per 
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  • Hannah Grace Dress
    Regular price
    from R 275.00
    Sale price
    from R 275.00
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    per 
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  • Isla Dress
    Isla Dress - Ella and Jo
    Regular price
    R 269.00
    Sale price
    R 269.00
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    Unit price
    per 
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  • Gypsy Muslin Dress
    Gypsy Muslin Dress - Ella and Jo
    Regular price
    from R 285.00
    Sale price
    from R 285.00
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    per 
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  • Harlow Dress Grey
    Regular price
    from R 265.00
    Sale price
    from R 265.00
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    per 
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  • Harlow Dress Stone
    Harlow Dress - Ella and Jo
    Regular price
    from R 265.00
    Sale price
    from R 265.00
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  • Rock Princess Dress + Headband - Smudge
    Regular price
    from R 345.00
    Sale price
    from R 345.00
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    per 
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  • Harlow Dress White
    Regular price
    from R 265.00
    Sale price
    from R 265.00
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Handcrafted in Cape Town

  • Mr Bear
    Regular price
    R 195.00
    Sale price
    R 195.00
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    per 
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  • Giraffe Wheely
    Regular price
    R 179.00
    Sale price
    R 179.00
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    per 
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  • Airplane Wheely - Teal
    Regular price
    R 199.00
    Sale price
    R 199.00
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    per 
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  • Kaola Lovey - Crochet
    Regular price
    R 495.00
    Sale price
    R 495.00
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    per 
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  • Hippo Lovey - Crochet
    Regular price
    R 495.00
    Sale price
    R 495.00
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  • Elephant Balancing Rocking Ring Stacker
    Regular price
    R 399.00
    Sale price
    R 399.00
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    per 
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  • Elephant Wheely
    Regular price
    R 179.00
    Sale price
    R 179.00
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  • Bakkie
    Regular price
    R 179.00
    Sale price
    R 179.00
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Shop Accessories

  • Mr Fox Tracksuit with Knitted Beanie
    Mr Fox Tracksuit with Knitted Beanie - Ella and Jo
    Regular price
    R 429.00
    Sale price
    R 429.00
    Regular price
    Unit price
    per 
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  • Hedgehog Tracksuit with Knitted Beanie
    Hedgehog Tracksuit with Knitted Beanie - Ella and Jo
    Regular price
    R 439.00
    Sale price
    R 439.00
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    per 
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  • Rolled Hem Bunny Beanie
    Rolled Hem Bunny Beanie - Ella and Jo
    Regular price
    R 159.00
    Sale price
    R 159.00
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    per 
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  • Bear Beanie Holly
    Bear Beanie Holly - Ella and Jo
    Regular price
    R 139.00
    Sale price
    R 139.00
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    per 
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  • Rolled hem knit beanie
    Rolled hem knit beanie - Grey - Ella and Jo
    Regular price
    from R 149.00
    Sale price
    from R 149.00
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  • Beanie - Rib
    Beanie - Rib - Ella and Jo
    Regular price
    from R 229.00
    Sale price
    from R 229.00
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    per 
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  • Rib Beanie
    Rib Beanie - Ella and Jo
    Regular price
    R 215.00
    Sale price
    R 215.00
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    Unit price
    per 
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  • Knot Beanie - Knitted
    Knot Beanie - Knitted - Ella and Jo
    Regular price
    R 159.00
    Sale price
    R 159.00
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  • Holly Beanie - Bunny
    Holly Beanie - Bunny - Ella and Jo
    Regular price
    R 149.00
    Sale price
    R 149.00
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  • Beanie - Knitted flower Vanilla
    Regular price
    R 139.00
    Sale price
    R 139.00
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  • Bear Beanie Rolled hem
    Regular price
    R 139.00
    Sale price
    R 139.00
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  • Turban Beanie
    Turban Beanie - Ella and Jo
    Regular price
    R 149.00
    Sale price
    R 149.00
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    per 
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BABY WOODEN TOYS

"Eco-friendly and sustainable toys brand, where you as a parent can trust in the highest quality products for your little loved one".

BIBS PACIFIER COLLECTION

  • BIBS Pacifier - Black
    Regular price
    R 115.00
    Sale price
    R 115.00
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    per 
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  • Studio Colour Pin- Sky Blue
    Regular price
    R 135.00
    Sale price
    R 135.00
    Regular price
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    per 
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  • BIBS Pacifiers - Boheme - Vanilla
    Regular price
    R 135.00
    Sale price
    R 135.00
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    per 
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  • BIBS Pacifiers - Boheme - Sage
    Regular price
    R 135.00
    Sale price
    R 135.00
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    per 
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  • BIBS Pacifier Box - (Hard Case)
    Regular price
    R 310.00
    Sale price
    R 310.00
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    per 
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  • BIBS Pacifier - Sky Blue
    Regular price
    R 115.00
    Sale price
    R 115.00
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  • BIBS Pacifier - Jasmine Field - Ivory
    Regular price
    R 135.00
    Sale price
    R 135.00
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  • BIBS Pacifier - Dark Oak
    Regular price
    R 115.00
    Sale price
    R 115.00
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  • BABY RANGE

  • Natural | Organic | Timeless
  • BIBS BOHEME

BABY RANGE

Natural | Organic | Timeless

BIBS BOHEME

Testimonials

Mama & Mini Sweatshirt - I am so happy with the quality and feel of the fabric , so impressed with the product and service.

Chandre M.

Blessed Sweatshirt is the best! Our specifically chose this one and what a choice indeed. Soft, excellent quality and just exquisite! Such a beautiful gift or keepsake,

Daniella R

Fantastic product The giraffe sweatshirt - The material is lovely and the print is beautiful. Ella&Jo always go above and beyond with their products. Thank you once again for the great service and top- quality products.

Rina B.